Real numbers from quoting + paying every option for our own apps. Costs are for a 5-shot launch in 1 locale unless noted.
DIY in Figma
- Cost: $0 (Figma free tier covers indie use)
- Time: 8-16 hours for a polished first launch
- Per-locale add-on: 4-6 hours each (translate + visual QA)
- Total for 5-locale launch: 28-40 hours
Best for solo founders with design skill. Falls apart at locale 2 — 5-locale launches in Figma are a multi-week project nobody actually finishes.
Fiverr designer
- Cost: $30-150 for 5 shots in English
- Per-locale add-on: $20-50 each
- Quality: highly variable — read reviews, ask for portfolio first
- Turnaround: 3-7 days
Decent for one-locale launches. Multi-locale gets expensive because you're paying per shot per locale.
App Store screenshot tool subscription (AppMockup, Previewed, ASOshots)
- Cost: $19-149/month
- Per-locale add-on: usually included or marginal
- Quality: template-driven — recognizable across categories
- Turnaround: minutes
Best for indie devs shipping 1-2 apps with regular updates. Recurring cost adds up but per-shot economics beat hiring.
Mid-tier design agency
- Cost: $1,500-3,500 for 5 shots in English
- Per-locale add-on: $300-600 each
- Quality: significantly better than Fiverr; comparable to in-house
- Turnaround: 2-3 weeks
Right call when you have funded runway and want a brand that lives across screenshots, ads, web, App Store. Overkill for indie launches.
Top studio (Ueno, Hanno, Pentagram-tier)
- Cost: $5,000-25,000 for full App Store package
- Per-locale add-on: $1,000+ each
- Quality: best in the world
- Turnaround: 4-6 weeks
Series A+ companies. Not a budget you have unless you have a specific brand reason.
Real per-launch math
5-shot, 5-locale launch (the typical indie iOS shipping pattern):
- Figma DIY: $0 + 28-40 hours = ~$1,400-2,000 in opportunity cost (at $50/hr)
- Fiverr (5 shots × 5 locales = 25 deliverables): $750-3,750
- AppMockup Pro: $19/mo (one launch covered)
- ASOshots Indie: $29/mo + 60 shots/mo (one full launch + room for iteration)
- Mid-tier agency: $4,500-7,500
Stop hand-rolling App Store screenshots.
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