Practical ASO, written by indie devs.
Field-tested guides on App Store Optimization, screenshot copywriting, localization, and what actually moves install rate.
App Store Screenshot Sizes 2026: The Complete Spec Guide
Apple's screenshot spec changes every couple of years. Here's the 2026 cheat sheet — exact pixel sizes, what auto-scales, and where most devs still trip up.
How to Write App Store Screenshot Copy That Actually Converts
70% of App Store visitors only see your first screenshot. Here's how the top-charting indie apps write headlines that turn that view into an install.
10 ASO Mistakes That Quietly Kill Your App Store Listing
Most ASO failures aren't dramatic — they're small, fixable mistakes that compound. Here are the 10 we see most often, ranked by how much install rate they cost.
App Store Screenshot Tools Compared (2026)
We tried every major App Store screenshot tool and graded them on the things that actually matter to indie devs — speed, output quality, localization, price, and where each one breaks.
How to Localize App Store Screenshots for 32 Languages Without Losing Your Mind
Localized App Store screenshots can lift install rate 30–50% in non-English markets. They can also get your app rejected if you do them wrong. Here's how to do them right.