App Store Screenshot Tools Compared (2026)

If you've shopped App Store screenshot tools recently, you've seen the same thing we did: feature lists that all look identical, screenshots that all look the same, and pricing pages that obscure how much a real launch will cost. Here's our honest take after using the major options for our own apps.

What actually matters

• Time-to-first-shot — how long from upload to a usable export?
• Localization depth — does the in-phone UI translate, or just the headline?
• AI hook quality — does the tool write the headline or just place text?
• Output sizes — every iPhone variant, or just one?
• Real per-shot cost — including locales, sizes, and Pro renders.
• Honesty — does the tool make claims it can't back up?

Figma templates (DIY)

Free if you have a designer; expensive in time if you don't. Best for one-off launches where you control every pixel. Falls apart at locale 2 — translating a Figma file into 32 languages is a multi-week project nobody actually finishes.

AppMockup

Mockup-first tool that's been around since 2014. Drop your raw screen onto a phone frame, pick a background, type a headline. No AI hook generation, no auto-localization. Cheap and fast for a single English launch; brittle if you need 32 locales.

Previewed

Slick template-driven flow with a generous free tier. Limited localization (translate-the-headline only). Output looks good at first glance but becomes recognizable across the App Store — every app using it ends up looking like a Previewed app.

ScreenshotPro / ScreenshotEditor

Heavy editor focus. If you want to handcraft every shot, this is the closest to a Figma-grade workflow inside a SaaS. AI features are bolted on rather than central. Slow per-shot, expensive at scale.

ASOshots (us)

Built around the assumption that you don't want to write the headline, pick the layout, or translate 32 locales by hand. Drop a raw screenshot, get a polished, localized App Store shot in 3 minutes. Per-shot cost is the lowest in the comparison ($0.067 standard, $0.134 Pro). Where we break: highly custom designs need a manual touch-up after generation — we're better at the 80% case than the 20%.

Real per-shot pricing comparison

For a typical indie launch (4 screens × 5 locales × 2 quality tiers = 40 shots), the all-in cost from each tool:

• Figma + designer time — $200–500 (just for English; multiply by locale).
• AppMockup Pro — ~$15/mo, headline-translation only.
• Previewed — $19/mo, free tier covers ~10 shots.
• ASOshots Indie — $29/mo, 60 shots/month with full UI localization.